Brand Manager
New York, USA (remote)
The jumpingtail brand team is looking for an experienced brand/marketing manager to help develop and grow jumpingtail's pet products brand. Brand Marketing Managers will work in a fast-paced environment with teams spread across the globe.
Responsibility:
- Develop a scalable and effective brand strategy for jumpingtail's brand, portfolio and individual products, including positioning, architecture, naming, brand story and creative messaging
- Plan and execute multi-channel marketing campaigns to strengthen brand image among target consumers
- Design and deliver creative briefs and art direction, find and work with internal and external creative partners to translate brand/marketing strategy and story into consumer-facing creative assets
- Become an expert on brands, products, and target customers
- Work with growth and operations teams to translate brand strategy and story into tactical plans for implementation
- Be a brand evangelist: ensure brand strategy and story is reflected in work and activities across the company
Qualifications:
- 4-6 years of experience in brand strategy at a leading consultancy, agency or in-house brand team with experience delivering creative brand/campaign assets
- Bachelor's degree required
- Strong creative network connections in targeted production areas to ensure the quality of branded creative assets produced
- An independent, strategic and creative thinker who is a strong team player (no job is too small or too big) and willing to take initiative and additional responsibility
- Experience designing and developing effective, measurable brand building strategies
- Experience managing multiple high-profile cross-functional projects concurrently
- Excellent interpersonal skills
- Forward thinking, proactive, very organized and obsessed with details
- Experience in pet clothing, pet products, pet health and other consumer brands is preferred, especially for pet product brands
Brand Partnership Manager
New York, USA (remote)
The jumpingtail brand team is looking for an experienced Brand Partnerships Manager to help develop and grow jumpingtail's pet products brand. This position will work in a fast-paced environment with a team spread across the globe.
Responsibility:
- Various co-branding/collaborations with brands, top influencers, celebrities, IPs and other related apps.
- Work with PR agencies to release PR about brands, products throughout the year; seed with celebrities and top influencers.
- Social listening/social media analysis, consumer review platform monitoring and crisis management.
Qualifications:
- Approximate 2-4 years of co-branding experience with a proven track record in brand growth, especially in building relationships with media and establishing success stories with brands with similar target audiences to build brand reputation.
- Those with experience in consumer brand industries such as pet clothing, pet products, and pet health are preferred
- Bachelor's degree required
*Please send the attached resume to support@jumpingtail.com with title: Position + your name
